Keep your hair the brightest and blondest it's ever been with OGX Impecca-Blonde Purple Toning Shampoo! This purple toning shampoo is specially formulated to fight off brassy tone while nourishing your hair in the process.

Formulated without:

Sulfated surfactants

Parabens.

How to use- 

Apply shampoo generously to wet hair.

Massage into a lather through to ends.

Rinse the hair thoroughly. After shampooing, follow with conditioner. Warning: Avoid contact with eyes. If contact occurs rinse immediately. For best results use in conjunction with other OGX products.